UK cultural bodies warn of risks from new subscription rules

Afisha.London reports that some of Britain’s leading cultural organisations have sounded the alarm over forthcoming legislation that could reshape the way museums and heritage bodies fund themselves. Directors of the Victoria and Albert Museum, the National Trust and Tate have written to prime minister Keir Starmer, warning that proposed changes to consumer law could undermine the long-established system of museum memberships — one of their most vital sources of income.

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At the heart of their concern is the Digital Markets, Competition and Consumers Act, due to come into force in 2025. The law introduces a mandatory two-week “cooling-off” period for new members, allowing them to cancel and reclaim their fees. While designed to curb so-called “subscription traps” in the commercial sector, cultural institutions fear the measure could create extra costs and jeopardise their ability to claim Gift Aid tax relief on membership fees.

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The National Trust, which has more than 5.3 million members paying £96 annually, has warned that the law effectively treats charities in the same way as profit-driven companies. This, the Trust argues, could force it to cut services and limit its work.

Government officials, however, maintain that the reforms are aimed solely at tackling aggressive subscription practices and should not harm the cultural sector. Ministers have promised further consultations with affected organisations.

Cover photo: Clifford / Unsplash 

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