Irina Evseenko: an unusual artist who creates her own worlds

Afisha.London magazine continues to acquaint readers with interesting creative people who deserve attention. The hero of this article is Irina Evseenko, an image artist, producer and art director.

Irina Evseenko is an unusual artist who covers a whole range of creative tasks. She thinks through the images, creates costumes for them and comes up with an exciting story, which is then expressed in art photography.

Blago project

Irina’s favorite and most inspiring work has always been the creation of new, often fairy-tale worlds. In childhood, these were dolls that could be dressed up in invented outfits made of paper, moss, leaves and flowers. Now she creates interesting pictures with the help of costumes and beautiful models.

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Irina came to the world of art in 2014. Over the past eight years, she has reached the international level. Her works has been published in prestigious magazines such as Vogue, PAP, London Runway, VGXW by Virtuogenix. Irina’s photographs are exhibited at creative venues in Russia and the UK.

Falling in the Mirror project

To create one series of photographs, Irina spends several months preparing and gathers a whole creative team of like-minded people. The work is painstaking and complex, but extremely inspiring: this is how Irina not only tells magical stories, but also engages in serious world issues, such as ecology and the global epidemic. Surprisingly, three works with masks and gloves were created just six months before the global Covid-19 epidemic.

“I am amazed at her ability to create strange and exciting worlds at the same time. I watch with curiosity and pleasure. Each work is not like the previous one — there is always something new. It’s nice to see Irina’s growth as a professional. If earlier the works were more fabulously cute, now they reflect the modern agenda and catch on with relevance,” says Victoria Irbaieva, designer of a personal clothing brand, graduate of the London College of Fashion, speaker at the British Higher School of Design in Moscow, about Irina.

Indeed, Irina’s works make you think precisely because of their ambiguity: they reflect a mixture of beautiful and awesome, elegant and massive, soft and sharp. According to the artist herself, her favorite heroes of fairy tales have always been negative characters: their characters are more voluminous and complex. They have their own history — after all, they somehow became negative, which means that this needs to be sorted out. Life works the same way, Irina believes: the world is not divided into black and white, and this is its charm.

Cover photo: Sunset project

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