Splash! A Century of Swimming and Style at Design Museum
On March 28, the Design Museum launches an exhibition exploring humanity’s enduring love for water over the past century — from the rise of outdoor swimming pools in Britain in the early 20th century to the viral “Mermaidcore” trend of the 2020s. Splash! A Century of Swimming and Style will showcase over 200 objects collected from across Europe, offering a deep dive into the evolution of swimming within social, cultural, technological, and environmental contexts. Afisha.London attended the opening and shares some insights into the exhibition.
The history of swimwear began in the 1920s when beach holidays became a widespread phenomenon. The exhibition traces the evolution of swimwear to the present day, analysing how it has influenced perceptions of the body and freedom of movement. The space is divided into three main zones, each representing different environments where people swim. Each section examines how design shapes attitudes toward swimming, both in and out of the water.
One of the exhibition’s highlights is an early surviving bikini from 1951 that revolutionised attitudes toward body freedom. The concept of the “bikini” emerged in 1946 when French engineer and designer Louis Réard introduced a daring two-piece swimsuit for women that revealed the navel for the first time. This controversial swimsuit was named after the Bikini Atoll nuclear test site.
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- Splash! A Century of Swimming and Style. Photo: Afisha.London
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- Splash! A Century of Swimming and Style. Photo: Afisha.London
The exhibition also showcases technological advancements in swimwear through various objects. A key feature is the LZR Racer, a high-tech swimsuit introduced in 2008 that transformed competitive swimming. Athletes who wore it broke 79 world records in a single year and secured 94% of the gold medals in swimming at the Beijing Olympics. However, in 2010, the International Swimming Federation banned its use, labelling it as ‘technical doping.’
Among other notable exhibits is Pamela Anderson’s iconic red swimsuit from the TV series Baywatch — one of the most recognizable swimsuits in the world. The show’s swimsuits were inspired by the actual uniforms worn by Southern California lifeguards. The series’ popularity revived the one-piece swimsuit and established it as a signature look for both the actress and the show.
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- Splash! A Century of Swimming and Style. Photo: Afisha.London
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- Splash! A Century of Swimming and Style. Photo: Afisha.London
Men’s swimwear is also showcased in the exhibition, with Speedo briefs standing out as a key piece. In the 1960s, designer Peter Travis radically altered their cut, emphasising the male physique. Over time, they evolved into a symbol of confidence, boldness, and extravagance.
The history of swimming encompasses more than just sports; it intertwines with politics, culture, leisure, fashion, architecture, and environmental issues. The exhibition reflects the museum’s core mission by highlighting the inseparable connection between design and all aspects of our lives.
The exhibition Splash! A Century of Swimming and Style runs till August 17 at the Design Museum. Learn more here.
Cover photo: Afisha.London
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